AMHERST — Cut a rug. Do the two-step. Boogie on down.
Whatever you call it, it’s time to dust off your dancing shoes, because for nine hours Saturday, Amherst will rock as Dancing on Main Street kicks off in the downtown area for the fourth year.
The annual event started in 2003 by Main Street Amherst as a way to promote more than a dozen downtown taverns and restaurants.
Despite the belief of some, the state Route 58 business corridor is not the heart of Amherst, said Sally Van Nuys, event chairwoman. While it holds a monopoly on fast food restaurants, there are more sit-down restaurants in downtown Amherst.
This year’s daylong concert is hosting four bands.
“It’s simple. We want people to come downtown, listen to the music and enjoy a meal as a family,” Van Nuys said.
The event’s partner sponsor, Premier Toyota/Scion of Amherst, is sponsoring a “Try Before You Buy” raffle that offers the winner a three-month rental from a choice of new Toyota vehicles. Bob Fisher, owner of Premier Toyota/Scion, will pull the winning ticket during the event.
Also, Van Nuys said cornhole enthusiasts will be happy to learn that six taverns — Ziggy’s Sports Bar & Grill, Church Street Bar & Grill, The Big Eaze, Park Lanes Bowling, RC’s Brewhouse and Cedar Pub — are teaming up to sponsor the ultimate tournament.
People may come for the games, but each tavern also is offering food and drink specials to get people in the door.
“We really tried very hard to spread things out more this year,” Van Nuys said. “People can go all the way down Park Street and all the way down Church Street to really see the taverns we are trying to promote.”
Dancing on Main Street kicks off at 3 p.m. with The Roadhouse Band. This is the first year the musical group with Amherst ties has joined the lineup. The cover band brings the added element of Southern classic country rock to the bill.
The Men of Steele, a group of Amherst teachers, will hit the stage from 5 to 6:30 p.m. Dann Swift & Lilly and Friends are slated for 7 to 8:30 p.m.
Naked Monkeys will headline from 9 p.m. until midnight.
Contact Lisa Roberson at 329-7121 or firstname.lastname@example.org.