With technology making any good deed or slipup instant online fodder, it doesn’t take long these days to get noticed, for something good or bad.
So Jordan White runs little risk of slipping under the radar, not with the season he’s having. Case in point: Western Michigan’s athletic communications staff in early October established a YouTube channel to showcase its dynamic offensive duo, quarterback Alex Carder and White, a senior receiver and North Ridgeville native.
The channel, now with a highlight reel video from each of the Broncos’ nine games this season, has gotten more than 2,000 views. But the way White sees it, more exposure can’t hurt him or his teammates, another reason why he’s looking forward to tonight’s nationally televised game at Toledo.
The game, slated for an 8 p.m. kickoff, will be broadcast on ESPNU.
It would have been an even bigger night for Lorain County football fans, but Toledo senior Danny Noble, a starting tight end and an Elyria High grad, suffered a broken leg Oct. 8 against Eastern Michigan and is done for the season.
“It’s nice to get that exposure on national TV,” said White, a fill-in for Western Michigan coach Bill Cubit on Monday’s Mid-American Conference weekly coaches teleconference. “It might be different for our younger guys, who are still getting acclimated to college. A midweek game might be a grind for them. But being on national TV, with millions of people watching, will be fun.”
White, though, already is on plenty of people’s radars. He leads the nation with 95 catches, and in Western’s win over Ball State on Oct. 29, became WMU’s all-time leader in receptions, with 261.
And he may not be done: He’s 160 yards from the career receiving yards mark and 215 from outdoing his own single-season mark of 1,378, set last year. Plus, he needs just 10 catches to break Jamarko Simmons’ single-season record of 104, set in 2008.
He’s also eclipsed former Bronco and current Green Bay Packer and Super Bowl champion Greg Jennings in each of those categories; White’s nine touchdowns this season are five short of Jennings’ single-season mark of 14.
“It all starts off the field,” said White, named the MAC West Offensive Player of the Week three times this year. “(Carder) and I got together this summer, went over things for the offseason, what we wanted to accomplish. We had great offseason workouts, developed a camaraderie and got rolling into the season.”
The Broncos, 5-4 overall and 3-2 in the MAC, may fall short of White’s No. 1 goal, winning a MAC title. He said that championship was his No. 1 motivation in seeking a medical hardship after last season and the sixth year of eligibility that goes with it. White sat out two seasons after tearing each ACL, and in March was granted that sixth season.
The Broncos play Miami (Ohio) on Nov. 16 — a game also set to be broadcast on ESPN2 — and close their season with Akron on Nov. 25. WMU trails UT (4-1), Northern Illinois (4-1) and Ball State (4-2) in the division. So they need some help, but should reach six wins and become eligible for a postseason bowl game.
For White, a grad student seeking a master’s degree in business administration, that’ll have to do. Western last played in a bowl in 2008, a 38-14 loss to Rice.
“We had a few tough ones, where we didn’t execute the way we should have,” he said. “We got back to it against Ball State and hope to continue it (tonight).”
- Who: Western Michigan at Toledo
- Time: 8 o’clock
- Where: The Glass Bowl
- TV: ESPNU
- Toledo starting tight end Danny Noble, an Elyria grad, is out with a broken leg.
Contact Joel Hammond at 329-7135 or firstname.lastname@example.org.