Starting Monday, readers who visit www.chroniclet.com will be asked once in a 24-hour period to answer one to two questions via Google surveys. For avid web users, the surveys most likely will be familiar as they have been adopted by many other sites.
The reason behind the request is simple — money.
Google pays The Chronicle to post the surveys, and businesses pay Google for the data it collects. The Chronicle will not have access to the data.
The extra revenue will help us continue our commitment to providing quality coverage of Lorain County to our readers both online and in print.
“As our digital content evolves and becomes more extensive, we believe it is necessary to supplement our print and online circulation and advertising revenues with digital partnerships,’’ said William Moore, The Chronicle’s director of interactive sales. “This move will provide a new source of revenue for The Chronicle-Telegram that will help provide readers with the best and most comprehensive coverage of news and information in Lorain County.’’
The logistics of the surveys aren’t too complicated. Readers who click on a story will find the survey obscuring a portion of it. Once the survey is completed, the entire story will be visible.