None of the victims were hurt in the holdup, which occurred at 12:10 p.m. Tuesday at the Just For Looks Barbershop, 116 W. 28th St., according to Lorain police reports.
All three men gave matching accounts of the robbery, which occurred as the owner was giving a haircut to one man while a second was seated in a nearby waiting area.
As the barber clipped hair, he heard the shop door open and turned to see a Hispanic man pointing a black, semi-automatic handgun at him, police said.
The robber immediately ordered the trio to lie face down on the floor and demanded they give him their money and valuables.
The men quickly emptied their pockets of cash, smart phones and other items, which they put in front of themselves. The robber scooped up valuables from two of the men but not the third before ordering all three to the back of the shop, reports said.
Due to the robber being some distance from the men, the owner of the shop was able to whisper to his customers to push the rear door open and run, which they did.
The owner and one customer hid in a nearby bush while the third man ran in a different direction as the robber ran south through an alley toward the American Slovak Club, according to police.
After the bandit fled, the three men returned to the barbershop and flagged down a passing police cruiser for help.
All three men described the suspect as a Hispanic in his 20s, about 5-foot-3 and medium build and wearing a black hooded sweatshirt, blue jeans and a white bandana or shirt over his face.
Two of the men told police they saw the man leave the area after getting into a green, four-door car parked at the Slovak Club.
Contact Steve Fogarty at 329-7146 or firstname.lastname@example.org.