New owner Greg Tayman not only brought with him new equipment but also a new philosophy.
“We are undergoing an environment change — trying to attract different types of people to broaden our membership to include everybody, all walks of life, all shapes and sizes,” General Manager David Andras said.
Andras, who has spent 14 years in the fitness industry as a personal trainer, area manager and consultant before joining World Gym, said that the focus is now on health and wellness.
“In the fitness industry, the big change has to be toward wellness, that’s the new philosophy.” Andras said. “We were known more as a bodybuilder gym. We have really expanded our group exercise classes to include yoga, P90X, Insanity and dance. We have a functional area, a new circuit line and rehabilitation. Our free weights are still there. So we do all different fitness levels.
“We’ve added all new equipment, expanded our cardiovascular line, and brought in different types of machines— spinning bikes, treadmill, elliptical. You name it, we’ve added it,” Andreas said.
Andreas said that they now employ their own personal trainers and even offer a kids area.
“Our personal trainers are customer-service oriented, making sure clients meet with trainers, take measurements and set goals. They look at what it is going to take to meet those goals. They offer a little more personal attention,” Andras said.
“We also have a kid’s club to help expose them fitness at an early age. We’ve become very family oriented,” Andras added.
Andras acknowledges that it will take time to change their image.
“We know that the preconceived notion is still out there — that’s what we need to change. That’s why we brought in Dominique rather than bringing in a famous bodybuilder. It’s not going to happen overnight, we are working toward it,” he said.
World Gym recognizes that the change will affect their current members, but that thus far they have been receptive.
Andras said that despite the changes, World Gym still offers that small gym feeling.
“We have a little of everything. Other gyms don’t have our staff, our attitude or our knowledge,” Andras said. “People get overwhelmed (in larger gyms).
Memberships are $16 per month and include group exercise classes. World Gym is open 24 hours a day, six days a week and 12 hours on Sunday. Drop in classes are $10.
One final change World Gym wants to make is in the community, and it recently working with Second Harvest and the Lifeshare Bloodmobile.
“We want stronger community involvement. Our gym is about overall wellness. It is important to give back.” Andras said.
Contact Rob Swindell at 329-7155 or email@example.com.