November 29, 2014

Elyria
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28°F
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Online grocery ordering coming to parts of Lorain County

NORTH RIDGEVILLE — Busy families who can’t seem to fit it all in will have a new option: A Cleveland-based business is expanding its online grocery-ordering and home delivery service to North Ridgeville and Avon.

Presto Fresh Grocery, which began operations at the end of November, is entering Lorain County boasting close to 5,000 grocery items including fresh meats, produce and seafood, that are available for home delivery on its website, according to owner and founder Steve deMoulpied.

The fast-growing business now serves Cleveland and all of Cuyahoga County as well as Willoughby, Wickliffe and Eastlake in Lake County.

The selection of Avon and North Ridgeville in Lorain County came after deMoulpied studied entry into west-side markets for a time.

The two communities were chosen in part for the presence of a good number of white-collar, professional households as well as a desire to boost what deMoulpied said is the miniscule level of business in the world of e-commerce related to the food industry, he said.

“This is a huge opportunity in an area in which 1 percent of total grocery sales occur over the Internet,” deMoulpied said.

The website currently has 400 to 450 registered shoppers.

A sizable number of households in Avon and North Ridgeville represent the “segment of society that is very busy and places a premium on their time, and often finds it difficult to get to the store due to time constraints,” deMoulpied said.

And, he said, Presto Fresh Grocery has been getting quite a bit of interest from people in both towns asking about a possible expansion into Lorain County.

“This seemed to be the next natural location for us,” he said.

Similar in scope to other major online shopping operations, the grocery-ordering business lets customers fill orders after browsing its thousands of pictured grocery items in categories ranging from “breakfast and cereal,” “meat and seafood,” and “grains, pasta, beans,” to “organic and natural,” “deli” and “laundry, paper, cleaning.”

“In some areas as dairy, we may not have the pure volume as a grocery store may have, but we try to have enough of a cross-section in those items to make you shopping experience worthwhile,” deMoulpied said.

The online grocery-shopping service wants to promote area food businesses such as Twinsburg’s Day Lobster.

The seafood company sells lobster and other fresh seafood, which is shipped in every 24 hours from the Boston area, Florida and the West Coast.

Discounts of up to 15 percent are offered for volume purchases.

Shoppers can keep track of what they’re spending as they order groceries via an on-screen display that keeps a running tally.

“If you get close to your budget or go over it, you can click on the shopping cart to reduce the number of items or eliminate them,” deMoulpied said.

Once a shopper has completed an order, online payment is accepted by all major credit cards, and a delivery time is set up. Home deliveries are made by the company’s vans between 1 and 9 p.m. seven days a week in two-hour time blocks.

Delivery fees range from $7.95 to $9.95, depending on the total cost of grocery orders.

DeMoulpied knows he won’t corner the grocery shopping market, but he’s hoping to carve out a successful niche for the right customers.

“We realize this isn’t for everybody as some people really enjoy going to the store,” he said.

Contact Steve Fogarty at 329-7146 or sfogarty@chroniclet.com.

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  • Melanie

    The seafood company in Twinsburg is called BayLobsters – http://www.baylobsters.com

  • Melissa Merrill Snyder

    I was all for it until I read this:

    A sizable number of households in Avon and North Ridgeville represent
    the “segment of society that is very busy and places a premium on their
    time, and often finds it difficult to get to the store due to time
    constraints,” deMoulpied said.

    As one who has 2 chronic illnesses that at times limit my ability to shop and having a higher standard of living / income than most in NR, I resent how they are marketing their program.

    If another service ever comes to Elryria, I’ll probably be one of their customers during the winter when the cold really limits my ability to shop on my own.

    • Zen Grouch

      This probably isn’t the only targeted customer base, but must be a huge one for them to single it out.

      Just because they didn’t go down the list of all who would benefit from their services is no reason to feel insulted or snubbed.

      **Should I be p***ed because they didn’t mention raging alcoholics who only come out at night?!**

      • Melissa Merrill Snyder

        Their comment simply rubbed me the wrong way. Mostly because of the implication that Avon and NR are ‘better’ because of their perceived income base. And that they put a premium on their time – unlike the rest of the county. Maybe I’m oversensitive today but it just rubbed me the wrong way.

        • Zen Grouch

          Unfortunately many commercials today appeal to the snobs…

          Like this Cadillac commercial that’s on about 100 times a day, where an older brother is being an abusive jerk to his little brother, who grows up and buys a Cadillac so that he can tell his A-hole brother to keep his stinking paws off of the car.

          Message: If you have a jerk brother who drives a Toyota, then YOU need a new Cadillac to put that POS in his rightful place!

    • Joe Smith

      They are in business to make money so they are going to target the areas where they can get the most customers, why would you resent a company for trying to make money? They are not going into business just to make it easier for people.

      • Mark B

        “why would you resent a company for trying to make money?”
        Its the Liberal Democratic way , anyone who preys on people to make a profit is Evil.