LORAIN — A Saturday concert that will host one of the largest crowds Lorain has seen in years may also bring increased exposure, commerce and tourism, according to some city officials.
Roverfest, an annual concert series hosted by Cleveland radio show Rover’s Morning Glory, will be staged at the Black River Landing on Saturday in Lorain and is expected to bring around 13,000 people to the city, according to Lorain Mayor Chase Ritenauer.
The event, now sold out, starts at 1 p.m. and goes until 11 p.m. with major artists P.O.D., T-Pain, Trapt and Lil Jon performing.
“It may bring people to Lorain and exposure from outside,” Ritenauer said of the concert.
Though Lorain has hosted concerts and festivals before — including Black River Landing’s own concert series — there hasn’t been anything as large as Roverfest in recent years, he said.
Despite the expected crowd, city officials and police — who are providing about 50 officers for security — aren’t worried.
“It’s a great, coordinated effort … we did our homework,” Lorain Port Authority facilities manager Ralph Bruening said.
Police officers from Lorain, along with security officers provided by Roverfest, will be in force on Saturday. Other police stations in Lorain County have been told about the concert and offered their support, Lorain police Capt. Roger Watkins said.
Bruening said the radio station and the city started planning the event in Lorain in February based partially on the success of previous concerts at Black River Landing.
“The planning that’s gone in is just incredible,” he said.
While the crowd may be a positive move for the future of Lorain, it could cause parking issues the day of the event, according to Ritenauer.
The Roverfest website details areas along Broadway and parts of Black River Landing as parking sites. However, the parking is limited. People should plan to take a shuttle which leaves Quaker Steak & Lube in Sheffield at 2 p.m., Ritenauer said.
Another Park and Ride on 3747 Colorado Ave. offers parking for $20 a vehicle, according to the Roverfest website.