CLEVELAND — In the world of fashion, everything that’s old eventually becomes new again.
That axiom definitely applies to the Cavaliers’ new uniforms, which were unveiled Tuesday during a downtown launch party at Cadillac Ranch.
Cleveland’s home and road jerseys only include three colors: a maroon-like wine, metallic gold and white — an identical combination to the popular uniforms worn by the team from 1974-1981.
“Those are the colors that have always been in my heart, so I love the new jersey,” former Cavaliers guard and current team broadcaster Austin Carr said. “The intention has always been good over the years with other uniforms here, but they’ve never matched that specific look. These two (home and road) finally do that.”
Cleveland’s new look represents a total overhaul of its on-court identity.
Block letters have replaced the logo font used on its tops, while all striping has been removed from the game shorts. Instead, the Cavaliers’ “C-sword” is used to break up the plain design that takes more than a few cues from their original 1970-1974 fashions.
Those same elements will also adorn their new court at Quicken Loans Arena, further conveying an old-school theme.
The league allowed the phrase “All for One. One for All,” to be printed on the inside back collar of each jersey, showing just how much leeway Cleveland’s front office was given in the process.
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